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Armoured and Dangerous: How Oblivion Invented Modern Gaming's Greediest Habit
Before Fortnite skins and deluxe editions, there was a horse in shiny armour.
May 2
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Armoured and Dangerous: How Oblivion Invented Modern Gaming's Greediest Habit
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April 2025
The Tamagotchi Will Outlive Us All
How a pixelated egg cracked the code to eternal fashion relevance
Apr 23
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The Tamagotchi Will Outlive Us All
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This Is Not a Cutscene: How TV & Film Finally Got Games Right
The Last of Us, Arcane, Fallout and the upcoming Death Stranding make a strong case
Apr 15
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This Is Not a Cutscene: How TV & Film Finally Got Games Right
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The Skindex - A Guide To The Most Revered Digital Fits
Inspired by Pokémon's Pokédex.
Apr 11
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The Skindex - A Guide To The Most Revered Digital Fits
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March 2025
Video Games: The Secret Sauce Of Star Athletes
Long criticised as a distraction, gaming has become an essential aspect of elite athletes' training and recovery.
Mar 25
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Video Games: The Secret Sauce Of Star Athletes
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The Napster-ification of Digital Fashion (2/2)
Mutani is an IRL/URL brand representing the libertarian spirit of Napster.
Mar 18
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The Napster-ification of Digital Fashion (2/2)
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The Napster-ification Of Digital Fashion (1/2)
Counterfeits on GTA & Roblox mimic the illegal MP3s of the '00s
Mar 17
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The Napster-ification Of Digital Fashion (1/2)
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Side Quests: The Secret to Community Growth
How gaming-inspired missions are the future of brand engagement.
Mar 5
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Side Quests: The Secret to Community Growth
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February 2025
EDGLRD: Harmony Korine’s ‘Dark Mode’ Experiment in Gaming & Cinema
Korine has renewed his excitement for film via video games.
Feb 20
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EDGLRD: Harmony Korine’s ‘Dark Mode’ Experiment in Gaming & Cinema
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December 2024
In 2024, ‘Low Poly’ Graphics Were Everywhere
From music, to beauty to art - low poly was inescapable.
Dec 27, 2024
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In 2024, ‘Low Poly’ Graphics Were Everywhere
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In 2024, Nike's .SWOOSH Went All In On Gaming
In the wake of RTFKT's closure, .SWOOSH leaves behind NFTs.
Dec 23, 2024
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In 2024, Nike's .SWOOSH Went All In On Gaming
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November 2024
Jaden Smith's Harper Collective Ain't No Game
The flagship stores of the future are being built like video games.
Nov 5, 2024
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Jaden Smith's Harper Collective Ain't No Game
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