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Will AI Fashion Have Its Debutante Moment Through Video Games?
AI Fashion hasn’t quite become the industry disruptor we first thought it might have been - at least for the designer.
Jun 23
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Will AI Fashion Have Its Debutante Moment Through Video Games?
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Soulja Boy and the Temu-ification of Handhelds
How Soulja Boy accidentally pioneered the grey-market gaming boom
Jun 16
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Soulja Boy and the Temu-ification of Handhelds
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May 2025
The Drop Is Everywhere, All at Once
Gamified product launches and digital twins are collapsing the line between URL and IRL.
May 28
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The Drop Is Everywhere, All at Once
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How Video Game Ratings Shape Real-World Athletes
Welcome to the bizarre world where virtual assessments have real-world consequences for elite athletes.
May 15
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How Video Game Ratings Shape Real-World Athletes
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Armoured and Dangerous: How Oblivion Invented Modern Gaming's Greediest Habit
Before Fortnite skins and deluxe editions, there was a horse in shiny armour.
May 2
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Armoured and Dangerous: How Oblivion Invented Modern Gaming's Greediest Habit
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April 2025
The Tamagotchi Will Outlive Us All
How a pixelated egg cracked the code to eternal fashion relevance
Apr 23
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The Tamagotchi Will Outlive Us All
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This Is Not a Cutscene: How TV & Film Finally Got Games Right
The Last of Us, Arcane, Fallout and the upcoming Death Stranding make a strong case
Apr 15
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This Is Not a Cutscene: How TV & Film Finally Got Games Right
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The Skindex - A Guide To The Most Revered Digital Fits
Inspired by Pokémon's Pokédex.
Apr 11
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The Skindex - A Guide To The Most Revered Digital Fits
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March 2025
Video Games: The Secret Sauce Of Star Athletes
Long criticised as a distraction, gaming has become an essential aspect of elite athletes' training and recovery.
Mar 25
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Video Games: The Secret Sauce Of Star Athletes
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The Napster-ification of Digital Fashion (2/2)
Mutani is an IRL/URL brand representing the libertarian spirit of Napster.
Mar 18
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The Napster-ification of Digital Fashion (2/2)
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The Napster-ification Of Digital Fashion (1/2)
Counterfeits on GTA & Roblox mimic the illegal MP3s of the '00s
Mar 17
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The Napster-ification Of Digital Fashion (1/2)
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Side Quests: The Secret to Community Growth
How gaming-inspired missions are the future of brand engagement.
Mar 5
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Side Quests: The Secret to Community Growth
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