Archive - Drawn Distant

Will AI Fashion Have Its Debutante Moment Through Video Games?

AI Fashion hasn’t quite become the industry disruptor we first thought it might have been - at least for the designer.

Jun 23 •

Soulja Boy and the Temu-ification of Handhelds

How Soulja Boy accidentally pioneered the grey-market gaming boom

Jun 16 •

May 2025

The Drop Is Everywhere, All at Once

Gamified product launches and digital twins are collapsing the line between URL and IRL.

May 28 •

and

How Video Game Ratings Shape Real-World Athletes

Welcome to the bizarre world where virtual assessments have real-world consequences for elite athletes.

May 15 •

Armoured and Dangerous: How Oblivion Invented Modern Gaming's Greediest Habit

Before Fortnite skins and deluxe editions, there was a horse in shiny armour.

May 2 •

April 2025

March 2025

Video Games: The Secret Sauce Of Star Athletes

Long criticised as a distraction, gaming has become an essential aspect of elite athletes' training and recovery.

Mar 25 •

The Napster-ification of Digital Fashion (2/2)

Mutani is an IRL/URL brand representing the libertarian spirit of Napster.

Mar 18 •

The Napster-ification Of Digital Fashion (1/2)

Counterfeits on GTA & Roblox mimic the illegal MP3s of the '00s

Mar 17 •

Side Quests: The Secret to Community Growth

How gaming-inspired missions are the future of brand engagement.

Mar 5 •

and

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